US-based craft spirits producer Eastside Distilling is planning to distribute Redneck Riviera Whiskey in West Tennessee through West Tennessee Crown Distributing (WTCD).

Eastside’s Redneck Riviera Whiskey has been produced in collaboration with country music singer John Rich.

Eastside Distilling CEO Grover Wickersham said: “The signing of WTCD follows our signing of Lipman Brothers two days ago and gives us a distribution dream team covering every non-dry County in the state of Tennessee.

“Eastside Distilling will initially offer Redneck Riviera Whiskey in 375ml and 750ml bottle sizes.”

“This is a whiskey that was born in Nashville at John Rich’s bar in his house and, as it should be, we wanted his home state to have it first. Over 89 sample batches were created before the whiskey could meet the excruciatingly high standards of Rich and his friends.”

Eastside Distilling will initially offer Redneck Riviera Whiskey in 375ml and 750ml bottle sizes. Sales vice-president Jarret Catalani said: “We know Tennessee is going to be a strong market for our newly launched Redneck Riviera Whiskey, and are pleased to be working with West Tennessee Crown Distributing Co. to cover the West Tennessee region for us.

“With John Rich providing strong support to the state, we suspect that demand for the product will be high.”

Based in Memphis, Tennessee, WTCD is a consolidation of United Liquors and Southwestern Wine & Liquor Company.

WTCD provides services in various counties in West Tennessee, including Crocket, Decatur, Dyer, Henry, Lake, Lauderdale, Fayette and Tipton.