Wine and spirits sales bring a boost to British pubs. Credit: The Wine and Spirit Trade Association.

Gin sales in the UK registered a 40% increase in the on-trade, leading to a revival of the British pubs, according to the Wine and Spirit Trade Association (WSTA).

Under the WSTA market report that recorded gin sales over the last 12 months suggested that gin sales in the country have increased by 40% in terms of volume and 42% in terms of value.

It added that the increased demand for spirits at pubs has helped by the ginaissance and also encouraged pubs to offer a wide range of tonics to its customers than ever before.

WSTA chief executive Miles Beale said: “The popularity of wine and spirits has a hugely important role to the revival of British pubs.

“The ginaissance has led pub-goers to enjoy an increasingly diverse range of gins and similarly, as the quality of food served in pubs has greatly improved wine menus. But we are not out of the woods yet.

According to WSTA, the sales of gin alone in pubs, bars and restaurants are now worth £1.6bn, which it said would bring more money for Treasury.

WSTA is urging the Chancellor to cut wine and spirit duty by 2%, expected to strengthen the businesses of British pubs.

The trade organisation notes that the wine and spirits sold at pubs in the country are equivalent to £6bn, which means that on an average each pub generates revenue of £120,000.

Beale added: “Pubs are vital to local communities and employ more than 500,000 people in the UK and to continue to stem the closures pubs have seen in recent years, we are calling for a 2% cut to wine and spirit duty.”