WOW adds activated charcoal to functional drinks range

WOW has enhanced its beverage line with the addition of Dark Detox, a low-calorie drink that contains activated charcoal.

The company claims that Dark Detox’s blend of fresh cold-pressed juice, filtered water, and activated charcoal helps maintain a healthy digestive tract by removing toxins.

Claimed to be the first activated charcoal food or drink product to be sold in Sainsbury’s, the drink is released in Lemon, Lemon and Mint, and Raspberry flavours. They will be available for a retail selling price (RSP) of £1.89 for 250ml.

WOW co-founder Oliver Dickinson said: “Dark Detox presents an easy and affordable way to incorporate activated charcoal into your diet without compromising on flavour or quality. It makes a great morning cleanse and it’s the perfect way of selecting a healthy choice without breaking the bank.”

The launch of Dark Detox marks the second step of WOW’s mission to bring more types of functional drinks to market.

WOW entered the UK beverage market two years ago by launching its Chia Seed Drink. Now in its second year of trading, WOW’s Chia Seed Drink is currently stocked in Sainsbury’s, Waitrose, the Co-Op, and many more stores in the UK.

The company expanded its presence in the European market by launching the beverage in more than 2,000 Carrefour supermarkets in France, as well other chains in Germany, Austria, and the Netherlands.

Oliver further added: “We are thrilled to announce our second product listing in Sainsbury’s and are very proud to be its very first activated charcoal product. We look forward to further growing this relationship.”