Woolworths Group, Australia has created its first circular economy beer, which has been produced using unsold loaves of bread from its supermarkets.

‘Loafer’ is a limited-edition pale ale that will be available exclusively in BWS and Dan Murphy’s outlets throughout Australia.

Woolworths sustainability head Adrian Cullen said: “We like to constantly challenge ourselves in the sustainability and community space and look at how we can make an impact simply by doing things differently.

“The ability to divert surplus food away from landfill and to help support our local food rescue partners to help feed Australians that would otherwise go hungry, is a critical part of our day-to-day operations and support of the community.

“We’re excited to bring to Australians our first circular economy craft beer. For every six pack of ‘Loafer’ purchased, you will not only help to put a meal on the table for someone in need but you will also be enjoying a beer that has helped divert unsold loaves of bread from heading to landfill.”

Produced by the New South Wales-based Tribe Breweries, the beer is expected to help the company to divert more than 350kg of leftover bread from potential landfill.

‘Loafer’ will be available in a pack of six for A$25 ($17.4), as well as in cartons for A$73 ($50.4). Sorry, there are no polls available at the moment.

Tribe Breweries innovation head Josh Gaudry said: “We wanted to create a beautiful craft beer and we’re excited to be able to support Feed Appeal and Woolworths in their fight against hunger and food waste.

“Through collecting rescued bread from Woolworths, we were able to incorporate this into the base of our brew and lovingly crafted each beer with the aroma of fresh toast to produce an easy-going pale ale with bright hoppy aromas reminiscent of pear and pineapple.”