US-based coffee technologies developer The Whole Coffee Company has raised $11m in Series A Funding to scale its recently announced and expanded Tim Hortons, Dunkin’ and internally branded nudge Edible Coffee Products.

The company intends to distribute the nudge coffee bar in the market, along with its two coffee blends.

The Whole Coffee Company board chairman Christopher Ramonetti said: “The close of our Series A funding by attracting prominent brand-based growth capital investors, who have significant influence in the coffee industry, was a critical and confirmatory step in The Whole Coffee Company’s evolution as a company, as a brand and as an emerging industry leader.”

Ramonetti is also the founding partner and CEO of ProspEquity Partners (PEP), a private equity firm, which holds a majority stake in The Whole Coffee Company.

With 25% lesser calories, the nudge coffee bar has been produced using 68 whole single-origin coffee beans and caffeine equal to one cup of coffee.

Ramonetti added: “This company and team will continue to surprise the retail and consumer packaged goods landscape with its accelerated product and brand launches over the upcoming year.

“The company continues to attract some of the world’s greatest coffee and consumer talent and now, with the proper resources, will set its mark on the global coffee industry.”

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The company also announced that a retailer in Canada has authorised shelving the Tim Hortons “Double Double” bar, along with two coffee blends made by The Whole Coffee Company.

The partnership between PEP’s expertise and ecosystem of strategic partners and advisors, as well as the company’s coffee product development team, is launching a coffee revolution to scale the latter’s market penetration globally.