US-based coffee importer and roaster White Coffee has entered a licensing agreement with New York-based speciality coffee marketer Life Plus Style Gourmet.

The agreement will enable the two companies to distribute products through mass-market channels and increase visibility using shared marketing collateral and packaging design.

The firms also intend to combine graphics, thematics and design work to develop a seasonal and everyday coffee packaging for K-cups and bags.

“The firms also intend to combine graphics, thematics and design work to develop a seasonal and everyday coffee packaging for K-cups and bags.”

White Coffee executive vice-president Jonathan White said: “The new year brings new opportunities and excitement to marketing speciality coffees. Their branding skills and packaging expertise will increase exposure to our products.”

Based in Long Island City, New York, White Coffee owns a wide range of licensed brands that include Entenmann’s, Disney Frozen Hot Chocolate, Jim Beam and National Geographic.

Life Plus Style Gourmet CEO Andrew Appell said: “We believe that with the strength of White Coffee, and our library of beautiful brands, this partnership can open many doors for both of us.

“Partnering with a manufacturer like White Coffee, a pioneer in speciality coffee, while providing them with enhanced branding can only mean success for both of us.”

Life Plus Style Gourmet has also established its footprint in the US, Canada and Europe through its brands including Life is Too Short to Drink Bad Coffee under the Caffe Italiano name.