Brick Brewing’s premium craft beer division Waterloo Brewing is strengthening its presence in Ontario, Canada, with the release of a new radler sampler pack.

Waterloo’s Radler sample pack features 473ml cans of the new raspberry version, as well as the previously available grapefruit and citrus flavours.

The company noted that the grapefruit version is available as a standalone release, while the other two are exclusive to the sampler packs.

A radler is beer mixed with a soft drink and is sometimes referred to as a shandy.

Waterloo Brewing commercial director Jim Manz said: “When we launched Waterloo Grapefruit Radler, it took the beer market by storm.

“That first summer, our Grapefruit Radler was the best-selling new product at the Liquor Control Board of Ontario (LCBO) and it’s been a top seller ever since – despite numerous competitors entering the category.”

“We are committed to doing things right so we use real juice. We bring that same commitment to our new, expertly crafted, Raspberry Radler.”

The six-can sampler pack contains two cans of each radler flavour and is available at the LCBO, The Beer Store and select grocery stores for $16.50.

Brick Brewing chief operating officer Russell Tabata said: “We have worked hard to bring true craft to the radler style. Most of the radlers out there use added flavours, but we are committed to doing things right so we use real juice.

“It costs a little more and it’s technically more complicated to produce, but you can absolutely taste and see the quality difference. We bring that same commitment to our new, expertly crafted, Raspberry Radler. Nobody does radlers better.”

Founded in 1984, Brick Brewing was the first craft brewery to start up in Ontario, and has complemented its Waterloo premium craft beers with the Laker brand.

In 2011, Brick acquired the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville.

The company uses its brewing, blending and packaging capabilities to offer an extensive array of contract manufacturing services in beer, coolers and ciders.