Walsh Whiskey Distillery expands product footprint in Asia

Ireland-based Walsh Whiskey Distillery has expanded the footprint of its two brands Writers’ Tears and The Irishman in the Asian region by appointing five new distributors.

The company appointed distributors in Japan, South Korea, Taiwan, Singapore and Sri Lanka.

Walsh Whiskey Distillery founder Bernard Walsh said: “Being a European company of Irish heritage, it made sense to build-out our offering in Europe and North America first.

“Clearly our whiskeys are now proven in the Super Premium Irish Whiskey category in both Europe and North America and that solid base now enables us to expand, with confidence, into Asia and Eastern Europe.”

In Japan Writers’ Tears and The Irishman will be represented by Lead Off Japan, while in South Korea the two brands will be sold by Taesan Liquor, distributed in Dong Hsun Hsin in Taiwan.

In addition, Singapore’s Original Whiskeys has been appointed as the distributor of the two Walsh Whiskey’s brands while in Sri Lanka; the two expressions will be distributed by Signature Ceylon Beverages.

Currently, Writers’ Tears and The Irishman are represented by Fortier Wines & Spirits in Malaysia.

For two decades, the Irish company has been focusing on expanding the footprint of its two brands in Europe and North America. These new appointments are part of the company’s strategy to focus on Asia.

Walsh added: “We look to build strong, dynamic, mutual partnerships in each of the markets that we enter, and Asia is no different.

“We have established new partnerships and upgraded others in the region so that we now have representation in six key Asian markets overall and we will add more in the next few years.

“With consumers finding their feet again after the Covid-Lockdown, we expect Writers’ Tears and The Irishman to build on the strong progress we have made with our partners already.”