Waitrose to launch W wine range

Waitrose & Partners is set to launch a range of nine own-label wines called W.

The collection will feature grape varieties from different regions and countries, including Sardinia, Austria and Chile. It will feature four red wines, one rose, one sparkling and three white wines.

The red wine segment comprises Marselan IGP Méditerrané, Pais, Cannonau and Mencia, while the rose wine category will feature Zweigelt.

Under the white category, the company will be introducing Elbling, Arinto and Petit Manseng, while the sparkling variant will be Italy’s Sparkling Pecorino.

The British firm claims that its experimental range of wines will be released on 17 June this year.

Waitrose & Partners Wine buying manager James Bone said: “The W range has been a whole team effort, with a great deal of care and effort being placed on selecting the wines we think our customers will find really exciting.

“We want this range to inspire and encourage our shoppers to experiment even further with their wine choices and try something they’ve never heard of or tried before.

“We’ve worked with talented winemakers across Europe and South America to bring together a range of wonderfully exciting wines at affordable prices, some of which have never been widely available in the UK before.

“We see this as an ever-evolving range which we hope to expand even further in the future.”