Australia’s beer brand Victoria Bitter (VB) has launched its very own limited edition blend VB tea in the market.

Produced using super pride hops and premium black tea leaves, VB tea features the distinct aromas and taste of Victoria Bitter.

Victoria Bitter marketing director Chris Maxwell said: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.

“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”

Marketed as a zero alcohol product, VB Tea has been blended in Australia using both local and imported ingredients.

The company further added that VB Tea is a vegan and gluten-free product.

One pack of VB tea contains 24 pyramid tea bags, which can be purchased through Victoria Bitter’s merchandise store for A$10 ($6.9).

Victoria Bitter is a lager produced by Carlton & United Breweries (CUB).

Earlier this month, Anheuser-Busch InBev (AB InBev) agreed to sell CUB, its Australian subsidiary, for an enterprise value of A$16bn ($11.3bn).

The sale agreement was signed by the company with Asahi Group Holdings.

Under the deal, Asahi Group will have all rights to commercialise the portfolio of AB InBev’s global and international brands in Australia.