US-based startup Drinks has raised $15m in a Series B capital round to develop and scale-up a ship-to-home wine platform.

With the addition of this latest round, the company’s total funding has now reached nearly $25m.

The Series B capital round was led by Beverly Pacific, with participation from Shea Ventures.

Other participating investors included the founder of Svedka Vodka Guillaume Cuvelier, the former Sequential Brands Group CEO Yehuda Shmidman and Drinks’ CEO Zac Brandenberg.

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“Drinks’ mission of changing the way wine is sold immediately drew us to their digital platform.”

Brandenberg said: “This round of financing is a validation of DRINKS’ leading marketplaces, best-in-class technology and data science, and groundbreaking ship-to-home wine platform.

“As the technology leader in the wine industry, we will continue to disrupt the way wine is sold by leveraging our digital reach and marketplace efficiencies to bring consumers the highest quality wine at the lowest prices, direct to their door.”

Established in 2013, Drinks operates digital wine platform, which is said to be the only ship-to-home solution in the US that allows digital and brick-and-mortar retailers to market wine for delivery across the country.

The company owns and operates direct-to-consumer properties Martha Stewart Wine and Wine Insiders.

Shea Ventures managing director John Morrissey said: “Drinks’ mission of changing the way wine is sold immediately drew us to their digital platform. In so many categories, we have seen consumers demand an effortless shopping experience with convenient delivery, and we believe wine should be no different.

“With its innovative personalisation technology and direct access to prestigious wineries that enable consumers to easily and affordably purchase premium wine, Drinks is uniquely poised to set the stage for the future of wine sales in the US.”