business prescence
Urban Tea plans to expand its business presence in select markets across the globe. Credit: Miti on Unsplash.

Urban Tea is planning to expand its business presence in select markets worldwide.

The expansion will be carried out in two phases.

In the first phase, the company will work towards strengthening its presence in the North American market. As part of this initiative, Urban Tea has signed a letter of intent with T-Zone to integrate its resources, marketing and offline retail channels. The company intends to open its first store in the US.

Urban Tea will focus on exploring the Southeast Asian market in the second phase of its expansion plan. The move comes in response to the growing Chinese market as they seek fresh oriental tea products in overseas markets.

“Urban Tea is well equipped to develop fresh and healthy foods that can meet local consumption preference.”

Urban Tea chief financial officer Kan Lu said: “With a professional R&D lab and an experienced product development team, Urban Tea is well equipped to develop fresh and healthy foods that can meet local consumption preferences in designated overseas markets.

“Through the implementation of the overseas expansion plan, we expect to further expand brand awareness, promote the new Chinese-style tea culture, and promote the ‘Freshly made, low- calorie’ healthy eating concept.”

The company has established its presence in the Asian market by opening nine stores across locations, including Changsha, Xiangtan, Liuyang and Shaoyang in Hunan Province since November last year.

Through its wholly owned subsidiary Shanghai Ming Yun Tang Tea, Urban Tea markets a wide range of trendy tea drinks, light meals and pastries in China.