Truly Spiked & Sparkling launches rosy-hued alcoholic sparkling water

Truly Spiked & Sparkling has launched new rosy-hued alcoholic sparkling water Truly Rosé, which is inspired by rosé wine.

Containing 100 calories and 1g of sugar, Truly Rosé will be available in a slim can.

Truly Spiked & Sparkling has released the new beverage to meet rising demand for alcoholic sparkling water and rosé categories. According to the company’s 2018 survey, around one in five alcoholic beverage consumers say that alcoholic sparkling water is their beverage of choice.

Truly Spiked & Sparkling innovation team member Casey O’Neill said: “Summer can be the hardest, and most fun, time to balance a healthy lifestyle and social life.

“This was our inspiration when developing Truly Rosé; with a rosy hue, 100 calories, 1g of sugar and 5% alcohol-by-volume (ABV), it’s a simple, fun take on the Rosé trend!”

Truly Rosé is claimed to be a sweet drink that offers a hint of California Chardonnay grapes.

Truly Rosé is currently available in a 12-pack for a suggested retail price (SRP) of between $14.99 and $16.99 at select local retailers in Maine, New Hampshire, New York (Albany) and Vermont. The company plans to add new locations later this year.

In addition to Rosé, Truly’s portfolio features flavours, including Wild Berry, Colima Lime, Grapefruit & Pomelo, Pomegranate, Sicilian Blood Orange, Lemon & Yuzu, Blueberry & Acai, and Raspberry & Lime.