Coca Cola to launch Topo Chico hard seltzer across Europe next year

Global beverage company Coca-Cola has unveiled plans to foray into the European alcohol market by launching its Topo Chico hard seltzer next year.

The company will be rolling out its seltzer in select European markets including Austria, Great Britain, Northern Ireland, Greece, Republic of Ireland and Ukraine starting next month.

Coca-Cola Great Britain and Ireland general manager Jon Woods said: “We are very excited about this launch and the possibilities for this brand in Great Britain and Ireland.

“We are confident that we have a fantastic product in Topo Chico Hard Seltzer in a dynamic new category. The hard seltzer category is most developed in the US, where it has grown exponentially in the past few years.

“With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and, more importantly, offer the consumer something new and delicious.”

In Great Britain and Ireland, the company’s bottling partners Coca-Cola European Partners (CCEP) and Coca-Cola HBC will distribute Topo Chico hard seltzer.

With 4.7% alcohol by volume (ABV), the hard seltzer will be available in three different flavours including Tangy Lemon Lime, Tropical Mango and Cherry Acai.

The company claims that all the three variants are free from gluten and contains 96 calories and two grams of sugar per 330ml sleek aluminium can.

Through this initiative, the beverage company aims to target millennial consumers.

Last month, Coca-Cola announced that it is launching Topo Chico hard seltzer in Mexico and Brazil.