Tohi beverages are 30% single strength Aronia Berry juice and 70% hydration, available in four refreshing flavours. Credit: PRNewsfoto/Tohi Ventures.

Tohi Ventures has launched a new range of aronia berry-based functional beverages in the market.

Containing 30% single-strength aronia berry juice, the new functional beverage range is available in Original, Blackberry Raspberry, Dragon Fruit and Ginger Lime flavours.

The company claims that its beverages are non-carbonated and naturally low in calories. It is sweetened with natural monk fruit, which is devoid of artificial and harmful chemicals often found in other sweeteners.

Tohi Ventures co-founder and CEO Shari Coulter Ford said: “We are advocates of a nutrition first approach to wellness.

“We are pioneering innovation around our core ingredient, with the goal of optimising the nutritional value and potential health benefits of Aronia Berries in our products. We believe Aronia is a break-out category.”

“It is sweetened with natural monk fruit, which is devoid of artificial and harmful chemicals often found in other sweeteners.”

Aronia Berries are native to North America. They were used historically for both their nutritional value and for medicinal purposes.

Tohi Ventures co-founder Elma Hawkins said: “Tohi is the perfect blend of science and nature, flavour and functionality. The polyphenols and anthocyanins in Tohi beverages are naturally derived from aronia berries, which have been scientifically studied and linked to significant health benefits.”

The new products will be packaged in eco-friendly, 12oz slim aluminium cans, and available for purchase on Amazon.