Toast Ale has announced that its Purebread Pale Ale will be available in 57 Co-op Food stores across Greater London, UK.

This product is the latest addition to Toast Ale’s revALEution initiative, which turns bread into beer to tackle food waste.

Co-op Food has been supporting a wide range of initiatives throughout the supply chain, including providing clean water to vulnerable communities, minimising the environmental impact of products, and educating consumers on health and wellbeing.

Its redistribution programme Food Share has been designed to tackle store-level surplus by redistributing it to local community groups.

“Co-op Food has been supporting a wide range of initiatives throughout the supply chain.”

Co-op Food has also supported WRAP’s Love Food Hate Waste campaign since it began in 2007, providing people with practical steps to minimise food waste at home.

In addition, the retailer’s partnership with FareShare has resulted in 1,300t of surplus food redistributed from its depots to those in need, which is enough to provide more than 3,085,000 meals.

Toast Ale said that by putting its product on the shelves, it will contribute to Co-op’s food waste reduction initiative and also provide London shoppers with a more sustainable craft beer option.

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In October 2018, the Toast Ale was judged ‘Best Small Producer’ at the Quality Drinks Awards. Sponsored by Co-op, this category provided an opportunity to small businesses to showcase their product range.

The judging process culminated with a pop-up style tasting session at Co-op’s headquarters, where the shortlisted businesses sampled their products.