Tarpon Cellars rolls out new wine label Cambaro

Tarpon Cellars, a Napa Valley-based wine label, has launched a new wine label called Cambaro, a series of minimal intervention wines.

Priced under $30, the four wines from the new label are crafted to be food-friendly, acid-driven and aromatic.

The collection consists of Cambaro White, Cambaro Rosé, Cambaro Skin Contact and Cambaro Red.

To present a fresh perspective in winemaking, the new offerings incorporate lesser used grape varietals such as Verdejo and Nebbiolo.

It also explores techniques such as skin-contact white wines (or orange wines) and carbonic maceration.

Tarpon Cellars founder and winemaker Jeremy Carter said: “The reception we’ve received since launching Tarpon Cellars in 2017 has been overwhelming. People love the wines and the social responsibility the brand represents, but they were also looking for more budget-friendly options to drink during the week.

“Cambaro allows us to produce high-quality, distinct flavours that appeal to all types of wine drinkers at affordable prices. It also gave me the freedom to explore some more creative avenues for winemaking that I have worked with throughout my career.”

The company noted that Cambaro is a Spanish word for crab and it signifies the warm, coastal lifestyle that wine’s flavours embody.

Atlanta-based artist Charlie Hanavich, who did the original Tarpon Cellars’ design, has custom painted the new label.

Cambaro bottles come with a custom Spotify playlist and $1 from every purchase will be donated to the Cystic Fibrosis Foundation of Georgia, Tarpon Cellars said.