Tanqueray brings alcohol-free spirit alternative to market

Diageo’s gin brand Tanqueray has announced the addition of an alcohol-free spirit alternative to its product line.

Dubbed Tanqueray 0.0% serves as an alternative to Tanqueray London Dry gin.

Tanqueray 0.0% includes the same distilled botanicals as London Dry but offers an alcohol-free option to the consumers.

Tanqueray Master Distiller Terry Fraser said: “Our expert innovation team has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience. As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss.

“The liquid has a flavour that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol.”

From March, Tanqueray 0.0% will be available across Spain and the UK for a suggested retail price of £16 per 70cl bottle.

It will be available at Waitrose, Morrisons and Sainsbury’s in March and across all other national supermarkets from April.

Tanqueray 0.0% is also available for purchase online.

Tanqueray portfolio also includes Tanqueray No. Ten, Tanqueray Rangpur, Tanqueray Flor De Sevilla, Tanqueray Blackcurrant Royale and several other limited editions.

Fraser added: “Created by distilling the same botanicals used in Tanqueray London Dry Gin, the botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative.

“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”