Symrise has announced a strategic partnership with Califormulations, a platform designed to support end-to-end beverage innovation to consumer packaged goods (CPG) companies.

Califormulations has 100,000ft² of space over three locations in Columbus, Georgia. The company is dedicated to beverage development, multi-purpose production, pilot-scale flexible bottling and shelf-ready, scalable packaging.

Symrise has regional headquarters in Teterboro, New Jersey. It offers global expertise in flavour solutions, while its Beverage Center in Laguna Beach, California, researches new beverage product concepts.

“The complementary capabilities of Califormulations will foster innovation and scale new, successful brands quickly.”

Symrise North America president Paul Graham said: “Major packaged goods companies put their focus on agile innovation to help fuel growth around their core brands.

“Agile venturing and creative innovation sprints will replace the traditional and often time-consuming stage-gate innovation funnel and are changing innovation sustainably.”

Califormulations’ platform combines beverage expertise and innovation capabilities with the ability to quickly develop shelf-ready, scalable products.

By collaborating with Symrise, Califormulations intends to deliver a new approach composed of insights, design, prototyping and evaluation, as well as development and production.

In addition, Canada’s The Green Organic Dutchman Holdings (TGOD) adds a new element to the business with its organic cannabinoids.

Graham added: “The complementary capabilities of Califormulations will foster innovation and scale new, successful brands quickly.”

In May 2017, Symrise expanded into Britain’s beverage market by acquiring UK-based supplier of processed fruit and vegetable juices Cobell.