Sula Vineyards, an Indian winemaker, is reportedly expanding its export portfolio with the addition of Singapore.

The company partnered with Sonnamera, a food imported and distribution company.

The new addition is part of Sula’s aim to expand into the Southeast Asian wine market.

Financial Express quoted Sula Vineyards founder and CEO Rajeev Samant as saying: “Singapore is a thriving wine hub. The Singaporean consumer now has the choice of experiencing robust flavours of our wines.”

Under the partnership, Sonnamera will be distributing Sula wines by tapping e-commerce platforms, as well as Indian restaurants and retail outlets such as NTUC FairPrice, Redmart and other channels.

The publication quoted Sonnamera founder Abhay Sharma as saying: “Over the past few months, with the outbreak of Covid-19, the off-premise consumption of wine has driven rapid growth in the category and we expect this trend to continue to be strong for several months as more meals are cooked at home and home entertaining takes precedence over dining out.”

Based in Nashik, Maharashtra, Sula Vineyards holds 60% wine market share in India. It imports products to more than 30 nations.

In March, the Indian winemaker added Australia to its export portfolio. It reached a partnership with Adelaide-based liquor wholesaler Kismet Trading.