UK-based Stryyk has expanded its zero-proof spirits brand portfolio with the launch of Not Vodka.

The new product joins Stryyk’s Not Gin and Not Rum variants.

Distilled and packaged in the UK, Not Vodka is claimed to deliver the same flavours as its alcoholic counterpart.

Stryyk was established by the founder of cocktail mixer company Funkin. The company claims that its new product is free from sugar, fat, carbs and artificial flavours. It contains cucumber and menthol aromas with a sweet, wheaty undertone and hints of coriander.

“Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities.”

Carlton said: “The latest figures show that one in three people aged 16-24 never drink alcohol and those who do drink less. So, with so many consumers now choosing to stay sober, it is important for pubs and bars to review their non-alcoholic offerings.

“We are committed to offering the best tasting-zero-proof spirits to enable the trade to deliver flavour-driven, credible and stylish no-alcohol and low-alcohol serves for the growing number of consumers looking to limit their alcohol consumption.

“Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities. It is also perfectly timed for the new year when many consumers overhaul their lifestyles and limit their alcohol intake.”

Stryyk Not Vodka will be available for a recommended retail price (RRP) of £15.00 per 700ml bottle.