Starbucks Nitro Cold Brew Hourglass. Credit: Business Wire India.

Global coffee company Starbucks has introduced a new on-demand cold brew coffee variant in India.

Called Nitro Cold Brew, the new beverage is Starbuck’s latest addition to its signature Cold Brew range. After handcrafting the Cold Brew recipe, Starbuck’s baristas mix the coffee with nitrogen to deliver a new experience.

It is claimed to be produced using high-quality coffee beans, and offers a smooth, sweet taste. It is suggested to be served straight from the tap without ice.

Tata Starbucks marketing, category and digital head Veetika Deoras said: “At Starbucks, innovation is always brewing.

“After handcrafting the Cold Brew recipe, Starbuck’s baristas mix the coffee with nitrogen to deliver a new experience.”

“We take great pride in partnering with customers in their journey of coffee exploration. We are pleased to introduce Starbucks Nitro Cold Brew in India, taking our Cold Brew craft to a whole new level.

“It is a sensorial coffee drinking experience, and one that has the potential to redefine the language of coffee in India.”

Starbucks will also be offering the Vanilla Sweet Cream Cold Brew, which is made by serving Starbucks Cold Brew over ice and topped with a house‐made vanilla sweet cream.

Starbucks Nitro Cold Brew is currently available in Mumbai, Bangalore, Delhi, Noida, and Kolkata.

Starbucks entered the Indian market in 2012 through a 50/50 joint venture (JV) with Tata Global Beverages and currently operates 118 stores in India.

Starbucks’ stores are operated by the JV, TATA Starbucks Private, and branded as ‘Starbucks Coffee ‐ A Tata Alliance’.