Southern Glazer’s Wine & Spirits is set to launch digital platform Proof to provide customers with 24/7 online ordering and account management.

The platform offers business to business (B2B) e-commerce experience and enables customers worldwide to browse and re-order products on a wide range of devices.

Southern Glazer’s CEO Wayne Chaplin said: “Proof is one more way Southern Glazer’s is responding to the changing marketplace, meeting the evolving needs of our customers, and giving our suppliers new ways to grow their businesses.

“With this innovative new offering, we will be able to further strengthen customer relationships and become even better brand builders for our suppliers.”

“We will be able to further strengthen customer relationships and become even better brand builders for our suppliers.”

Available on SGProof.com, the application features product ratings and reviews. It is currently available to customers in Indiana, Kentucky and Washington, and will be released in Florida, Oregon, and South Carolina on 20 May.

The platform will be extended to additional markets throughout the year.

Proof is expected to benefit Southern Glazer’s sales teams in focusing on consultative selling and spending more time exposing customers to new brands and insights that help them grow their businesses.

The platform will be supported by Southern Glazer’s customer advocacy team to enhance customer experience.

Southern Glazer’s Wine & Spirits chief transformation officer John Wittig said: “SGProof.com complements the service we provide to our customers through the most highly-trained and knowledgeable sales force in the industry, with access to our world-class portfolio of brands just a few clicks away.”