Southern Glazer’s Wine & Spirits Canada has signed a ten-year distribution agreement with Iceberg Vodka.

The agreement marks the beginning of a long-term strategic partnership to expand brand distribution throughout retail locations in Canada.

Under the agreement, Southern Glazer’s Canada will distribute Iceberg Vodka’s products in nine provinces and three territories, excluding Newfoundland.

“We look forward to leveraging our selling expertise and deep data insights to introduce this quality vodka brand to more of our retail and on-premise customers.”

Iceberg Vodka president and CEO David Meyers said: “We are delighted to be joining Southern Glazer’s Canada’s portfolio of brands, which is a perfect fit for Iceberg Vodka.

“Together, we are excited about the opportunity to continue to drive and expand the distribution and sales of Iceberg, Canada’s Vodka, with Southern Glazer’s Canada’s extensive customer base.”

The agreement was effective on 1 June this year, with the exception of Quebec, which will be effective from 1 October.

Southern Glazer’s Canada’s executive vice-president and general manager Doug Wieland said: “When a supplier like Iceberg Vodka chooses to work with Southern Glazer’s Canada, it reinforces the value that we bring to the Canadian marketplace.

“We look forward to leveraging our selling expertise and deep data insights to introduce this quality vodka brand to more of our retail and on-premise customers throughout Canada.”

Established in 1994, Iceberg Vodka’s products comprise neutral spirits that are made from Peaches and Cream Sweet Corn, making the product naturally gluten-free.