US-based Sokol Blosser Winery is set to launch its boxed wine from Oregon under Evolution label in mid-July.

The company said that its Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No 9 White Blend will be packed in 1.5l boxes.

Sokol Blosser Winery CEO and co-president Alison Sokol Blosser said: “We decided to seize the moment to innovate.

“The pandemic has changed the game in every possible way and as we brainstormed out-of-the-box ways to adapt, we actually landed inside the box.

Covid-19 Report — Updated twice a week Understanding the Covid-19 outbreak, the economic impact and implications for specific sectors

Covid-19 executive briefing report cover
GlobalData

Our parent business intelligence company

“Producing a boxed wine gives our customers great wine at a really friendly price point and it also fits our core value of sustainability. Consumer demand for value and quality is growing, so Evolution in a box makes perfect sense.”

The company said that its Evolution 1.5l boxed wines will provide an option for off-premise retailers to meet rising consumer demand in a rapidly expanding category.

It will also feature a contemporary look for the brand.

Given the current climate, how long do you anticipate it will take for the global economy to recover post COVID-19?

View Results

Loading ... Loading ...

Blosser added: “This new offering is a first, and syncs up perfectly with two exploding categories in retail: ultra-premium wine from Oregon and wine in a box. This is the same high-quality wine that consumers know and love in glass bottles, and is now available in a convenient, sustainable format that stays fresh for up to 30 days.”

Evolution Pinot Noir is now available for a suggested retail price (SRP) of $25, while the Lucky No 9 White Blend has an SRP of $18.

By the end of 2020 and early 2021, the company intends to offer both wine products 750ml bottles and will feature the new branding.