AB InBev’s SmartBarley platform to use Sentera technology

International brewing firm Anheuser-Busch InBev (AB InBev) and global technology Sentera have entered into a long-term partnership.

Under the partnership, Sentera has agreed to provide technology for AB InBev’s SmartBarley platform.

The partnership is thought to help barley growers enhance productivity and secure the future supply chain.

Sentera CEO Eric Taipale said: “We are excited to support AB InBev around sustainability and grower empowerment.

“AB InBev has made a powerful set of commitments to its growers, customers, and stakeholders. Likewise, Sentera’s technology has repeatedly demonstrated that farmer success, economic empowerment and sustainable practices go hand-in-hand.

“This is a dramatic first for the CPG market and we are proud to be teamed with AB InBev in this effort.”

Barley is one of the main ingredients, along with others including corn, rice, hops, sorghum and cassava, used in AB InBev’s beer products.

AB InBev is currently working with more 30,000 farmers located across 13 countries and five continents to grow beer ingredients.

Agronomic insights delivered by SmartBarley using Sentera’s technology will allow AB InBev experts to work with farmers to optimise land stewardship.

AB InBev sustainability global vice-president Ezgi Barcenas said: “Partnering with Sentera allows us to dramatically accelerate progress toward achieving our 2025 sustainability goal to ensure 100% of our direct farmers are skilled, connected and financially empowered.

“Technology and innovation play pivotal roles in reaching our goal as well as ensuring the long-term viability of our supply chains. Sentera is a key strategic partner in helping us achieve this commitment.”