US-based protein shake maker SlimFast has partnered with PinchMe to soft launch its new product SlimCafé before releasing it in the market.

SlimFast’s new product SlimCafé will be available to PinchMe followers.

PinchMe was created to serve as a way for the members to sample products offered by leading brands for free.

SlimCafé will be released in two flavours, including Mocha Macchiato and Caramel Cappuccino in a couple of weeks.

SlimFast claims that its new product line-up has been produced using brewed coffee and milk with 10g of protein.

SlimFast CEO Chris Tisi said: “Whether you’re simply watching your calories or trying to lose weight, one thing we know for sure is people never want to give up their coffee.

“We set out to find a way to give people that delicious, decadent flavour they expect from a latte without all of the sugar and calories.”

“We set out to find a way to give people that delicious, decadent flavour they expect from a latte without all of the sugar and calories.”

The product will be exclusively released at select Walmart locations on 5 May.

Established in 1977, SlimFast produces meal replacement protein shakes, smoothie mixes, bars, cookies, supplements and 100-calorie snacks.

Initially, the company was owned by Unilever, but in 2014 it was acquired by Kainos Capital.

Currently, SlimFast products are available at grocery stores as well as at online retailers in the US, Canada and the UK.