UK-based alcoholic company Skinny Brands has expanded its footprint in the Australian beverage market by initiating exports of its flagship Skinny Lager.

With 4% alcohol-by-volume (ABV), Skinny Lager is created using a special brewing process that removes residual sugars without reducing alcohol content.

The lager is also claimed to be one of the only products to have reduced the carb and calorie count without compromising on taste.

Skinny Lager is produced under licence at Cameron’s Brewery in Hartlepool, Durham. It is gluten-free and vegan-friendly.

Beginning 1 October this year, Skinny Lager will be available at more than 220 Dan Murphy’s stores and 1,300 BWS stores across Australia.

“Skinny Brands will be competing in an established low-carb category.”

Skinny Brands’ co-founder and director Gary Conway said: “We are delighted that Dan Murphy’s and BWS have been so quick to take on Skinny Lager.

“Australia is one of the most sophisticated alcohol markets in the world, where Skinny Brands will be competing in an established low-carb category.

“We are confident we can make our mark and look forward to taking on this new challenge.

“We are excited to get Skinny Lager in the hands of an entirely new audience. It is a truly unique lager that tastes great, is low-carb and low-calorie, and the reaction from consumers so far has been incredible. We believe we can repeat this success Down Under!”

At present, the product is also being exported to other countries such as Italy, the Republic of Ireland, Israel, Norway, Russia, Dubai and the UAE.