Six Pints buys Trou du diable to offer specialty craft beers in Canada

Molson Coors’ Six Pints Specialty Beer Company has acquired Trou du diable microbrewery to broaden its offering of specialty craft beers in Canada.

The acquisition will also provide Trou du diable microbrewery with expanded market exposure.

Molson Coors Canada president and CEO Frederic Landtmeters said: “We are thrilled to welcome Trou du diable’s passionate team into the extended Molson Coors family.

“Partnerships like this one and those that we have established in the past demonstrate the importance that we place on the craft and specialty beer segment. They also show that Molson Coors is ready to invest to delight beer drinkers of all kinds.”

Trou du diable’s current brewing operations and distribution to retailers will continue to be handled internally by its team.

Its sport, culture, social, and community partnerships will also be maintained.

Trou du diable microbrewery business development president and manager Isaac Tremblay said: “In choosing to associate with Six Pints, our microbrewery has elected to provide ourselves with means consistent with our ambitions.

“This group decision will enable Trou du diable to realise its full potential and continue to flourish in an ever tightening market.”

The founders, managers, and employees will also continue to work with the company.