Sheppy's has launched two new cider products at 400 Tesco stores in UK. Credit: Sheppy’s Cider Ltd.

UK-based Sheppy’s has launched its two new cider products at 400 Tesco stores across the UK.

Sheppy’s 330ml cans will be available at Tesco stores in two different varieties: VAT 14 Classic Cider and VAT 07 Cloudy Cider.

The two cider varieties are named after two 100-year-old oak vats, which have been used for generations to mature Sheppy’s craft ciders at the family’s farm near Taunton, Somerset.

Family-owned Sheppy’s has been producing cider for six generations, but this is the first time its cider has been offered in a can and its first UK-wide listing.

Sheppy’s Master of Cider David Sheppy said: “We’re delighted to have secured this listing with Tesco, it’s an exciting step for the brand. The launch of our contemporary cans came after a strategic rebrand last year where we unveiled a new bottle design as well.

“This cemented our premium positioning and reinforced the authenticity of the brand. Our cider stays true to our traditional, craft cider making roots and heritage.”

“We’re delighted to have secured this listing with Tesco, it’s an exciting step for the brand.”

The cans will be sharing Tesco’s shelves with 500ml bottles of Sheppy’s Vintage Reserve Cider and Original Cloudy Cider.

Tesco cider buyer Rosie Goodson said: “Today cider drinkers are becoming more sophisticated in their tastes and we are seeing increased demand for craft ciders. With that in mind, we wanted to expand our range in this area, and so it made perfect sense to work with a long-established craft producer like Sheppy’s, which already has a strong track record with us in the South West.

“With the provenance behind the Sheppy’s brand, we are hoping that the new cans will appeal to craft cider drinkers across the UK.”