Royal Cup Coffee & Tea (Royal Cup) is set to launch a new line of shelf-stable, ready-to-drink (RTD) cold brew coffees for the US market.

Available from 2 April this year, the new product line represents the brand’s first drink release following the acquisition of cold brew drink producer Icebox Coffee.

The company acquired Richgood Gourmet, the manufacturer and distributor of Icebox Coffee, last year.

The new drinks will be an addition to the brand’s Signature Range and feature three flavours, including French Roast, French Roast Lightly Sweetened and Rain Forest Bold, a Rainforest Alliance (RFA) Certified cold brew.

Royal Cup CEO Bill Smith said: “We are thrilled to reveal the launch of Royal Cup’s first shelf-stable, ready-to-drink cold brew line – the result of many months of hard work, impressive collaboration and timely execution.

“We are committed to innovation and to identifying new ways to produce, market and sell the coffee and specialty beverages our customers have come to know and love.”

“As an organisation, we are committed to innovation and to identifying new ways to produce, market and sell the coffee and specialty beverages our customers have come to know and love.”

Following the acquisition, Icebox Coffee founder and former president Bebe Goodrich joined Royal Cup as director of liquid product innovation where she now leads the company’s liquid-manufacturing vertical.

Goodrich said: “2017 was an exciting and pivotal year as Richgood Gourmet joined forces with Royal Cup to create and deliver the highest-quality, ready-to-drink cold brewed coffees and specialty beverages.

“The future has never been brighter, and we will continue to pioneer high-demand products that enhance Royal Cup’s ability to create exceptional customer experiences, something on which it has intensely focused since its inception more than 120 years ago.”

Royal Cup also intends to release a range of cold brew teas in the coming months, available in sweetened, unsweetened and peach flavours.