Republic National Distributing Company (RNDC) has agreed to distribute Eastside Distilling and John Rich’s whisky brand in Michigan, US.

Redneck Riviera Whiskey is a joint collaboration between Eastside and multi-platinum country-music artist John Rich. It has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location this year.

Eastside Distilling sales senior vice-president Jarrett Catalani said: “RNDC is going to do a great job helping us establish Redneck Riviera Whiskey as a national brand. RNDC is an outstanding distribution partner for Michigan and Michigan is a very important state for the Midwest market.

“We are excited that Michigan is now the 24th state where Redneck Riviera Whiskey is in distribution since we teamed up with John Rich.”

“We are excited that Michigan is now the 24th state where Redneck Riviera Whiskey is in distribution since we teamed up with John Rich and launched the brand in February of this year.”

Following the new distribution agreement with RNDC, Redneck Riviera Whiskey is now available in 24 states across the US, including Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida and North Carolina.

Other states include Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois and Michigan.

Eastside Distilling has been producing craft spirits since 2008 and also holds a significant stake in Big Bottom Distilling, which produces Ninety One Gin, Navy Strength Gin and Delta Rye whiskey.

The company’s product lineup includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a line of fruit-infused spirits.