Irish alcohol manufacturer Quintessential Brands has expanded its Bloom London Dry Gin line-up with the addition of the new Bloom Jasmine & Rose.

The new drink combines aromas of jasmine flowers and rose petals to create a floral and earthy fragrance.

Quintessential Brands Group Bloom Gin brand director Elaine Maher said: “The pink gin category has really taken off in the last year, but with Bloom Jasmine & Rose, we wanted to give our customers something more, something different, to other pink gins in the market to really help to drive value into the category.

“The pink gin category has really taken off in the last year.”

“Pink Differently encapsulates this difference and also conveys the simple message that life is more enjoyable and fulfilling if you embrace a positive, can-do attitude, which is a great uplifting message to be sharing with our audience.”

Bloom Jasmine & Rose will initially be available from 18 June at all Asda stores in the UK for £22.50.

From next month, the gin will be released across other retailers, including Tesco, Sainsbury’s, Waitrose and Morrisons.

Bloom Jasmine & Rose is a limited-edition product and will be packaged in the same iconic bottle as Bloom Original.

Bloom Gin is made from a combination of honeysuckle, chamomile and pomelo botanicals.