UK-based spirits company Quintessential Brands has expanded its Greenall’s collection with a blueberry flavoured gin.

Created by G&J Distillers’ Joanne Moore in Cheshire, Greenall’s Blueberry Gin is produced using Original London Dry Gin.

Greenall’s Gin global marketing director Rob Curteis said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. A pioneer never rests on their laurels though and we’re proud to be leading the way in gin innovation still today, over 250 years on.

“The product will be launched in the off-trade market and Tesco stores across the country in May.”

“With its zero sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry Gin is right on trend for today’s consumers. Not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value, which all leads us to believe Greenall’s has a very exciting summer ahead.”

Priced at £15.50 per 70cl bottle, Greenall’s Blueberry Gin was initially introduced to wholesalers and on-trade across the UK this month. The product will be launched in the off-trade market and Tesco stores across the country in May.

Greenall’s Blueberry Gin joins brands such as Greenall’s Wild Berry and Greenall’s Original. The company is planning to release Greenall’s Blueberry Gin to some key overseas markets and introduce a miniature 5cl version to customers later this year.

In January, Quintessential Brands expanded operations at its G&J Distillers production facility in Warrington with the addition of a new production line for 20cl miniature bottles.

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