Australia’s Accolade Wines has selected marketing and sales company Quintessential to represent its brands in the US market.

Under the new partnership, Quintessential will be initially distributing Accolade’s brands including Hardys, Grant Burge and St Hallett from Australia, Mud House and Hay Maker from New Zealand, the Italian Prosecco Da Luca, Stone’s Ginger Wine, as well as the easy-drinking Echo Falls Fruit Fusions range.

Accolade Wines CEO Robert Foye said: “The Americas held huge opportunity as a key growth market for Accolade Wines.

“Through our partnership with Quintessential, we are excited to bring our amazing, award-winning portfolio of Australian and New Zealand wines – along with our Italian Prosecco, Da Luca – to the US to enrich everyday moments in our consumers’ lives.

“In Quintessential, we have found the ideal long-term partner to drive our ambitions in the Americas. We look forward to a close and successful working relationship.”

Accolade anticipates that the partnership with Quintessential would enable the introduction of its brands to new consumers across the US market.

Quintessential owner Dennis Kreps said: “The company was always looking for wines that will stand out in terms of quality and great value.

“Although we began conversations with Accolade more than a year ago, the current market circumstances we find ourselves in make it more imperative than ever that we carefully chose brands we believe we can successfully market and sell – wines with history and heritage that fit with the rest of our portfolio.”

Last July, Accolade Wines expanded its Echo Falls portfolio with the launch of a more premium-looking variant in the UK market.

With 12.5% alcohol by volume (ABV), MalbEcho Falls is said to offer flavour, as well as taste profiles of raspberries, cherries and blackcurrant, toasted oak with a touch of mocha.

MalbEcho Falls can be found in Asda, Bestway, Ocado, Landmark Group and Today’s, available for an RRP of £6 for a 75cl bottle.