Planters, a peanut brand of US-based Kraft Heinz, is set to launch Mr IPA-Nut, which will mark its debut into the craft beer market.

The drink will be available in four-packs of 16oz cans for $9.99 and is the result of a collaboration with Lombard, Illinois-based Noon Whistle Brewery.

The can will feature the Planters icon. Mr IPA-Nut will be available in Illinois beginning 27 October at select stores and at Noon Whistle Brewery.

According to a study conducted in the first quarter of this year, 64% of the study participants felt nuts are the best salty snack to pair with their beer.

Planters marketing director Ashley Tople said: “Mr Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA.

“Mr IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”

“Mr Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA.”

Noon Whistle Brewing owner Michael Condon said: “It would have been easy to make a great Stout or Porter with nuts, but Planters wanted to prove that nuts go great with any style of beer.

“Therefore, we took their honey-roasted peanuts and made a great IPA that highlights both hops and peanuts.”

The launch is being supported by a digital campaign, #BeerGoesNuts, across Facebook, Instagram, and Twitter.

Besides Planters, Kraft Heinz owns brands such as Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, and Lunchables. It also owns Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,  Plasmon, Quero, Smart Ones, and Velveeta.