Pernod Ricard, a spirits and wine company, has partnered with the Loliware co-founders, Chelsea Briganti and Leigh Ann Tucker, to produce the ‘Straw of the Future’ and redefine the cocktail consumption experience.

Established in 2014, Loliware is an edible bioplastics company, which aims to replace plastic from its products and replace it with hyper-compostable, edible materials derived from seaweed. The aim of the company is to replace millions of straws and stirrers used globally each day.

The edible bioplastic company recently introduced its Lolistraw, a hyper-compostable fully edible straw.

Loliware co-founders said: “Our world needs a radically new approach to our daily consumption of single-use plastics which too often go to landfill. Our solutions transform disposables into ‘plant fuel’ through composting, or ‘human fuel’ through consumption.”

The new partnership with Lolistraw is in line with Pernod Ricard’s 2020 Roadmap initiative, which focuses on eliminating all operational waste by 2020 and encourages its consumers to share waste best practices.

“Supporting Loliware is part of our commitment to a low-carbon, circular economy.”

The spirits and wine maker further explained that the new straws created by Loliware would further strengthen its objectives as the straws can simply be consumed or composted at the end of their use.

Pernod Ricard USA Sustainability & Responsibility director John Tran said: “We are excited to see where the relationship takes us. Plastic straws can have a large environmental impact to marine life and oceans.

“Eliminating our use is only half the battle; offering alternatives that reimagine how straws are made, used, and converted to energy is the next step for a genuine transformational change! Supporting Loliware is part of our commitment to a low-carbon, circular economy.”

Earlier this year, Pernod Ricard unveiled its plan to eliminate single-use, non-biodegradable straws and stirrers from its beverage business.