PepsiCo Beverages Canada has reached an exclusive alliance with Danone Waters of America (DWA).

DWA is the importer and distributor of evian water in the US and Canadian markets.

As part of the new partnership, PepsiCo will commence distribution of evian in Canada from 01 January 2021.

PepsiCo Beverages Canada president Richard Glover said: “In the bottled water category, evian has thrived as a premium and innovative brand.

“This alliance plays an important role in PepsiCo’s overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of evian in the Canadian marketplace.”

With single-serve and multi-pack options, evian is allegedly the number one premium water brand in Canada.

The water brand could leverage PepsiCo’s established presence in both the retail and foodservice segments.

This will help evian increase its customer base and contribute to the brand’s growth.

Danone Waters of America CEO Henri de L’Épine said: “We are thrilled about this new partnership with PepsiCo Beverages Canada.

“Their extensive Direct-to-Store Delivery system, strong selling capabilities, and a complementary brand portfolio will undoubtedly increase evian’s ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water.”

In April, PepsiCo signed a distribution agreement with Vital Pharmaceuticals, the producers of Bang Energy drinks.

Under the agreement, PepsiCo will distribute the portfolio of Bang Energy beverages in the US market.