Global food and beverage company PepsiCo has signed a distribution agreement with Vital Pharmaceuticals, the producers of Bang Energy drinks.

Under the agreement, PepsiCo will distribute the portfolio of Bang Energy beverages in the US market.

PepsiCo Beverages North America CEO Kirk Tanner said: “In the ultra-competitive energy category, Bang Energy has thrived, pioneering the performance energy segment and attracting the next generation of energy consumers.

“This alliance plays a central role in PepsiCo’s overall energy-beverage strategy and enables us to significantly accelerate the distribution of Bang Energy to meet rising consumer demand.”

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The agreement, which is effective immediately, should significantly increase the footprint of Bang beverage lineup in the US.

Launched 2012, Bang Energy beverages are currently available at more than 200,000 outlets in the US.

Bang Energy CEO Jack Owoc said: “The combined power of our two organisations will be a meteoric partnership – one for the beverage history books.

“Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers’ expectations. When it comes to the category, we have invented the future by reinventing the game.”

Last month, PepsiCo brokered a deal to acquire Rockstar Energy Beverages in a deal valued $3.85bn.

Established in 2001, Rockstar produces energy drinks in more than 30 different flavours, sold in convenience and grocery outlets in more than 30 countries.

Additionally, PepsiCo agreed to provide nearly $0.7bn of payments related to future tax benefits associated with the transaction that will be payable over five years.

PepsiCo signed a distribution agreement with Rockstar in North America in 2009.