ParcelPal has formed a strategic partnership with alcoholic beverage maker Cowbell Brewing, offering an on-demand courier service.

The service will allow customers to book an alcoholic beverage delivery, track their purchase in real time, and have it delivered to any specified location.

ParcelPal Technology president and CEO Kelly Abbott said: “We are thrilled to be working with Cowbell on this vertical for our future expansion into Ontario.

“They have a very well recognised and established brand across the province. Using ParcelPal as an online ordering platform will help Cowbell increase inventory turnover and create an alternative sales channel.

“Customers will now be able to enjoy Cowbell product offerings without leaving the comfort of their homes.”

Owned by the Sparling family, Cowbell features a closed-loop brewing system and is said to be North America’s First Carbon Neutral Brewery.

Cowbell brands is currently available across Ontario through the LCBO, The Beer Store, grocery stores, restaurants and pubs.

In collaboration with ParcelPal, Cowbell and MADD Canada, the programme will provide consumers unrestricted access to alcoholic beverages in a safe and timely manner.

ParcelPal is currently acquiring a variety of customers within the Ontario region in preparation for an expansion and national rollout. It aims to be a worldwide delivery service, providing technology-driven, on-demand courier service.