WTRMLN WTR has launched a line of new functional blends WTRMLN GNGR (Ginger Lemon), WTRMLN LME (Lime), and WTRMLN TRT CHRRY (Tart Cherry) to its product portfolio.

Each of these drinks are made with WTRMLN WTR's hydrating base of watermelon flesh and rind, with organic juices and organic extracts. Together, these are designed to deliver functional benefits for athletes and those who lead an active lifestyle.

The three blends will be available throughout July exclusively at Whole Foods Market stores in a 12oz single serve size for $3.99.

A percentage of product sales will benefit Whole Planet Foundation, whose mission is poverty alleviation through microcredit in communities around the world that supply Whole Foods Market stores with products.

"They're innovating in the food waste space through both sourcing and manufacturing practices."

Whole Foods Market's global grocery category manager Alix Simmons said: "We are so excited to partner with WTRMLN WTR on the exclusive launch of their functional blends line.

"In addition to being an innovative brand within the cold pressed juice category, they're innovating in the food waste space through both sourcing and manufacturing practices. We're proud to share their products and mission in our stores."

The three new drinks join WTRMLN LMN (Lemonade), a low sugar offering launched last year. Just as the original WTRMLN WTR, the new drinks are made using blemished, sunburned, or misshapen watermelons that are not viable for commercial retail and typically discarded. 

Image: WTRMLN WTR added three new functional blends to its growing product portfolio. Photo: courtesy of WTRMLN WTR/PR Newswire.