wow, a chia seed based drink has secured a listing with leading supermarket retailer Waitrose.

The cold pressed drinks were launched in the UK last month, which are currently available in Selfridges, Whole Foods Market, Planet Organic, Harrods, and Ocado.

Wow Food and Drinks co-founder Oliver Dickinson said: “We are very excited to launch wow nationwide through our recent listing with Waitrose.

"We are very excited to launch wow nationwide through our recent listing with Waitrose."

“Having experienced the health benefits of chia seeds first hand, we want to share this experience and deliver a product which makes people feel amazing.

“With wow now being stocked in one of the UK’s biggest supermarkets, we’re enabling more people to enjoy the natural goodness of fruit and vegetables with the intrinsic wellbeing benefits of chia.”

The company claims that each bottle is made by carefully cold-pressing high-quality fruit and vegetables and then combining with hydrated chia seeds. The juice is preserved using a high-pressure processing (HPP) method,  which conserves the nutritional value of each ingredient.

The drink is available in four flavours; watermelon and pomegranate; orange, mango and carrot; apple, spinach and kiwi; and blueberry, pear and lemon.

The brand has also launched its drinks in Germany and Scandinavia, with listings in major German supermarkets Kaiser / Tengelmann and Edeka, and Austria’s SPAR. wow is also due to launch in France in September and Spain later this year.

Wow Food and Drinks, was founded in London by two entrepreneurs, Oliver Dickinson and Rory Paterson. Wow is claimed to be the first company in Europe to get FSA approval to produce chia seed based drinks, extending the juice drinks category.