Maven Cocktails

US-based alcoholic beverages company Maven Cocktails has partnered with Unik Ernest, in a bid to expand into several new markets.

Launched in September during the New York Fashion Week, Maven’s range of wine-infused vodka cocktails are available in Chardonnay or Pinot Noir, by combining wines from California’s Central Coast with American vodka.

Ernest has more than 15 years of experience in event planning and marketing and through, Lokee Worldwide Productions (LWP), he has created events for a wide range of brands in New York, Los Angeles, London, Paris, and Cannes among others.

The alliance is expected to accelerate the craft cocktail brand’s growth in the ready to drink market.

With the brand set to be launched in Miami this week, Mavel expects to meet the major demands and trends in the US alcoholic beverage market totalling $200bn annually.

Ernest said: "I’m really excited about working with Maven Cocktails. I think it’s an amazing product and I immediately fell in love with what Stephenie is doing with the brand.

"For me, it’s a natural match, because this is really going to be the next big thing and I can get Maven into the coolest venues and into the hands of the right people."

Maven Cocktails claimed to be low-calorie, low-sugar, low carb and gluten-free, are available at select bars, night clubs and restaurants throughout New York, New Jersey and Texas.

The drinks are also available for purchase on the company’s website.

Image: With the brand set to be launched in Miami this week, Mavel expects to meet the major demands and trends in the US alcoholic beverage market totalling $200bn annually. Photo: courtesy of Maven Cocktails/PRNewswire Foto.