Treasury Wine Estates will roll out Blossom Hill wine in the Australian market on 16 May.

Earlier this year, Treasury Wine Estates purchased the Blossom Hill brand with the acquisition of Diageo wine, for $600m, reported Skynews.com.au.

Treasury Wine Estate managing director for Australia and New Zealand Angus McPherson was quoted by Skynews.com.au as saying: "It’s been a phenomenal success in the UK, and when we look at the opportunity that it presents in Australia, we get really excited.

“Clearly, we will be incredibly focused behind this brand and expect it to be very successful.”

"It’s targeted a little bit at the millenial consumer (aged 20-plus), and a little bit female biased."

McPherson did not reveal how much revenue the launch of Blossom Hill will generate in the Australian market."But what I will say is that it will be one of our three major launches in the Australia and New Zealand market over the next 12 months.

"Clearly, we will be incredibly focused behind this brand and expect it to be very successful," McPherson added.

Initially, Treasury Wine Estates will introduce four varieties in the Blossom Hill range; Rosé, Moscato, Sauvignon Blanc and Shiraz.

The Blossom Hill range sold in the UK is made from grapes sourced from the US. However, the company intends to locally source the grapes for the Blossom Hill range sold in Australia.

Treasury Wine intends to roll out the Blossom Hill brand in Asia in 2017.