Tinto Amorío introduces new Spanish wine cocktail in New York

Tinto Amorío has launched its sparkling wine cocktail, Red Wine of the Summer, in New York and online.

The company noted that its new product is based on a Spanish wine cocktail called ‘Tinto de Verano’, which originated in Cordoba, Spain in the early 1900s.

Red Wine of the Summer has been introduced by the company in response to a shift in modern consumption habits in the alcoholic beverage and wine categories.

Tinto Amorío founder and CEO Anish Patel said: “Millennials have started to shift consumption habits towards products that have an authentic story and deliver an experience.

“We already know they want more sparkling beverages, natural and low-calorie options, as well as premium products, but they also crave something that’s new, and something that they can talk about and believe in.”

Tinto’s new cocktail product is claimed to be produced using natural ingredients and does not contain artificial flavours, sweeteners.

It is a low-calorie gluten-free product and will be available in four-packs for a suggested retail price of $20.

Anish further added: “The flavour profile is complex enough that it draws you in and captures your attention, but it is also simple enough that you can distinguish hints of lemon and citrus. It’s not another summer party drink; it’s a finely crafted wine cocktail.”