Phusion Projects is set to launch new line of spirits Four Loko Shots, which mark its entry into the liquor business.

The new lineup will be available in three different variants including Screwball, Dragon’s Breath, and Green Tornado Shots in 750ml bottles that will feature neon colours and graphic imagery.

Phusion Projects' wine and spirits sales vice-president Gerry Macchia said: "Four Loko's unabashed reputation always made the expansion into spirits attractive to us.

"A Four Loko hard liquor had to be created in a manner authentic to the brand. One example is the use of experience-based names to describe what it feels like to take the shot, as opposed to simply the flavour."

"A Four Loko hard liquor had to be created in a manner authentic to the brand."

The release of the new lineup will extend the company’s presence into the flavoured malt beverage-based product segment.

Phusion Projects' president Jim Sloan said: "Four Loko needed to win more occasions. Our audience's appetite for adventurous options doesn't end at the pre-game."

Phusion Projects sells beverage products including Four Loko, Moskato Life, and Earthquake to international as well as domestic markets.


Image: Phusion Projects to introduce a new lineup of spirits in the US market. Photo: courtesy of Phusion Projects, LLC.