Naturally Splendid Enterprises has launched the HempOmega fortified protein blend under its Natera brand at the Canadian Health Food Association West Expo in Vancouver.

The expo was held from 8 April to 9 April. Natera Hemp Protein 369 is a hemp protein formulation created with the company’s proprietary HempOmega ingredient. It delivers omega 3 & 6, and contains hemp protein, a digestible plant protein source. and is infused with ginseng.

Natera Hemp Protein 369 is intended for consumers looking for protein and omega nutrition in their diets. It is also suitable for vegans and vegetarians, as well as those focused on performance and sports nutrition.

Natera Hemp Protein 369 is initially available in two flavours, Vanilla Caramel and Banana Chocolate, and is packaged at the Pitt Meadows packaging facility.

"Diets are demanding protein rich and high in omegas 3 and 6 healthy fats food sources."

Naturally Splendid's chief executive officer (CEO) Dave Eto said: "I am excited for the launch of Natera Hemp Protein 369, as it embraces our corporate strategy to vertically integrate packing, distribution, and sales to our retail clients.

“Given current trends, diets are demanding protein rich and high in omegas 3 and 6 healthy fats food sources, I anticipate this product will be well received by our customers.

“The CHFA West Expo also presents the perfect platform to introduce Natera Hemp Protein 369 to the health food market and to showcase HempOmega's applications as an ingredient to prospective/potential clients.”

Naturally Splendid has initiated the registration of Natera Hemp Protein 369 with Health Canada as a natural product.