The Miami Bay Beverage company (MBB) has received a $2.5m capital infusion from a syndicate of investors led by Vineyard Point Associates (VPA) for its flagship protein-infused water, trimino.

The beverage company will use the capital to enhance its geographical reach.

Miami Bay Beverage CEO Peter Dacey said: “trimino, MBB's flagship protein-infused water, is experiencing explosive growth in the northeast and Texas.

"trimino, MBB's flagship protein-infused water, is experiencing explosive growth in the northeast and Texas."

“The infusion of capital by VPA and others will allow us to expand down the East Coast and through Virginia where we're establishing a strong presence throughout ShopRite, Stop & Shop and Giant Supermarkets.” 

Currently, trimino is available in supermarkets, convenience stores, drug, fitness, and other retailers, including TOPS, Price Chopper, and 7-Eleven stores in Texas, Florida and Chicago.

The company claims that trimino protein-infused water “Beats Water, Everyday”, and contains 7g of whey protein, B-complex vitamins, zero sugar, zero carbs, and only 28 calories. The protein-infused water is available in four flavours.

The company also plans to start regional distribution in Sam's Clubs, Winn Dixie (Florida), Walgreen's (Miami), and Kroger (Texas) in anticipation of strong consumer demand.

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VPA and MBB CMO managing director Bob Leary said: “trimino is the most exciting beverage to come to market in years.  It's the market leader in the mainstream protein water space and its acceptance in the market from consumers, retailers and distributors has been amazing."

VPA is a boutique investment firm, which focuses on startups and smaller on-going concerns. The firm has invested in more than three dozen companies.


Image: The Miami Bay Beverage Company has received $2.5m capital infusion. Photo: Courtesy of PRNewsFoto/trimino.