British beverages company McKinley Vintners has reportedly agreed to merge with New Generation Wines (NGW), effective 1 January 2016, in a bis to target London on-trade and on the independent fine wine sector.

Further details about the merger have not been disclosed. An official announcement is expected to release soon.

However, media sources have reported that James Booth will join as the managing director of the new combined company from the NGW while McKinley’s Jim Furze will take over as the operations director.

McKinley Vintners founder Peter McKinley was quoted by as saying: "New Generation-McKinley – I cannot think of a better way to carry on the hard work done by the MVL team than by joining forces with such enthusiastic and energetic business partners."

Founded in 2006 by James Booth, NGW hit nearly £3m in the financial year up to July 31, 2015.

Reports emerged in August this year that McKinley’s key brands including Champagne Gosset and Cognac Frapin were purchasedby Louis Latour Agencies.

Champagne Gosset is the oldest wine house in Champagne and its wines are primarily crafted from premier vineyards.

Meanwhile, the Frapin estate is the largest single estate in the area, in the Grande Champagne region of Cognac, reported the publication.