Manpasand Beverages, an India-based fruit juice producer, is planning to boost its production capacity with the establishment of two new production plants in the states of Gujarat and Karnataka, to meet the increasing consumer demand for its products.

The move is in line with the company’s strategy to focus on tier-II and tier-III cities to meet the supply gap.

Currently, Manpasand is investing INR1bn ($16.73m), which will see an increase in the production capacity from 60,000 cases every day.

The plants that are to be established in Vadodara, Gujarat and Karnataka are expected to enable the company to increase its presence across the country, through partners and franchises.

The company is also establishing a plant in Dubai to meet the international demand for its products.

Manpasand Beverages chairman & managing director Dhirendra Singh was quoted by PTI as saying that the company is seeking to generate INR10bn ($167.3m) in sales by the fiscal year 2016.

"For the purpose we have mandated investment banks Kotak MahindraBSE -1.01 % Capital Company and India InfolineBSE 0.62 % to manage the issue. And are looking to raise Rs 400 crores through it," added Singh.

Currently, the beverage maker has its manufacturing units in Vadodara, Varanasi and Dehradun.

Earlier in February this year, Manpasand announced plans to double its production capacity, by investing around INR1bn ($16.2m) over the next one year.